Gojek’s Story of Becoming a LinkAja Investor, So Who Will Give Up?

Gojek's Story of Becoming a LinkAja Investor, So Who Will Give Up

Gojek’s Story – There is something interesting about Gojek’s entry as a LinkAja investor. Previously, LinkAja was prepared as a challenger to Gojek’s digital wallet, GoPay, but now it has become a friend.

Yes, LinkAja is a joint payment platform from state-owned digital wallets. LinkAja is a combination of T-cash and T-money (Telkomsel), My QR (BRI), e-Cash (Bank Mandiri) and Yap! (BNI).


LinkAja was launched as an answer to the lack of massive development of digital wallets owned by state-owned banks and Telkomsel against digital wallets developed by startups such as GoPay and OVO, which are increasingly being used by the public.

With the existence of LinkAja, the Ministry of BUMN hopes that there will be a more massive joint promotion and development of better infrastructure in the midst of burning startup digital wallet money.

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BUMN Minister Rini Soemarno revealed that BUMN did not want to be late in digital payments such as the credit card business because previously banks did not have payment cards so they used Visa and Mastercard services.

“Well, we must have a payment system that truly belongs to Indonesia,” he said at the 21st anniversary of the Ministry of BUMN in Sidoarjo. But now conditions are rapidly changing. In July 2019, LinkAja officially became one of the payment options on the Gojek platform. This BUMN digital wallet can be used as a means of payment for transportation and ticket reservations.


LinAja announced an injection of funds from Gojek. Indonesia’s Decacorn startup is participating in the Series BLink funding round, which currently has raised more than the US $ 100 million or the equivalent of IDR 1.4 trillion (assuming IDR 14,000 / US $).

As part of this partnership, LinkAja will be one of the payment instruments in the Gojek Indonesia application. By combining these strengths, Gojek and LinkAja will create a seamless cashless payment experience across complementary market segments that cover a variety of user needs.

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“We are very pleased that Gojek will join us as a shareholder, following the investment made by other leading LinkAja shareholders in the Series B fundraising,” said Haryati Lawidjaja, CEO of LinkAja in a written statement. “This investment gives LinkAja greater access to the Gojek ecosystem, which will further support LinkAja’s goal of accelerating financial inclusion in Indonesia.”


“As a company, we always have a deep focus on supporting everyone in Indonesia to enjoy the benefits of the digital economy. Our drive to increase financial inclusion by providing access to services that improve their lives for those who do not have a bank account and those who do not have a bank account is a commitment carried by LinkAja, “said Gojek co-CEO Andre Soelistyo.

“As a leading local company, this partnership provides us with the opportunity to combine the strengths of our technology and digital footprint and work together to improve the adoption of cashless payments for more people across the country.”

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