The Ministry of Trade (Kemendag) revealed that fruits have a high potential for increased exports to Japan, especially bananas and pineapples. The banana itself is the fruit most consumed by Japanese people.

Indonesia-Japan Economic Partnership Agreement


This potential is in line with the Indonesia-Japan Economic Partnership Agreement (IJEPA), in which Indonesian bananas and pineapples are exempted from import duties by the Japanese government.

Indonesian Bananas Become an Export Commodity to Japan

Bananas As Much As 1,000 Tons Per Year

The quota stipulated is 1,000 metric tons of fresh banana per year and 300 metric tons of fresh pineapple per year. This is an opportunity that can be exploited, said the Director of Export of Agricultural and Forestry Products at the Ministry of Trade, Sulistyawati in the Japan-Indonesia Market Access webinar.

However, he said, in order to enter the Japanese market, there are specifications that need to be met according to the fruit standards set by the Japanese authorities. One of them, regarding the maximum requirement for pineapple weight 900 grams. Sulistyawati said, this is indeed an obstacle and until now no company has been able to take advantage of the export quota of fresh pineapple.


Indonesia Increases Vegetable Exports

Therefore, this also needs to be a concern for Indonesian exporters. “So we are given a quota (exports to Japan) but also have to meet the existing specifications,” he said. Also read: Philippines Offers Pineapple Imports to Indonesia Apart from bananas and pineapples, Indonesia also has the opportunity to increase exports of vegetable commodities. This is because the highest imported Japanese horticultural products are vegetables.

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Indonesia Exports Horticultural Products

The import trend for Japanese horticultural products is recorded to continue to increase, from 2015 which was only 5.05 billion US dollars to 5.79 billion US dollars in 2019. The import value of vegetables reached 970 million US dollars and 960 million US dollars of bananas. Unfortunately, imports of Japanese horticultural products are mostly supplied from China, the Philippines, and the United States. Indonesia is listed in 20th place as a country that exports horticultural products to Japan.


Indonesia Taking Japanese Market Opportunities

Therefore, Sulistyawati stressed, Indonesia needs to take opportunities in the Japanese market to be able to increase exports of horticultural products. “Indonesia really needs to move faster to be able to control the export of horticulture in Japan. This needs to be supported by Mr / Ms (exporters) to be able to accelerate quickly in controlling the market,” he said.