One of the best opportunities to generate sustainable income about Wholesale Coffee For Resale With only a handful of wholesale coffee customers, you can increase your sales volume, spread your influence, and capture more customers in new markets. The challenge is getting your foot in the door.
Wholesale Coffee For Resale
Grocery stores are notoriously difficult to get products from. Shoppers for grocery stores often review dozens of products per day. Removing established brands for shelf space can be difficult Wholesale Coffee For Resale, right?
And chances are, the grocery store near you already has a coffee roaster connection. Despite these challenges, getting into the grocery store can be a powerful and sustainable way to grow your business.
Top strategies for Wholesale Coffee For Resale
- Grocery store, here we come.
- Important promotional tips to help speed up sales once you’re in
- Our top tips for meeting local buyers
- Questions you need to ask every potential retail partner
First Principles for Selling to Grocery
1. Is Your Brand Retail Ready?
Wholesale Coffee For Resale or online is frequently a multi-channel experience, with more than one avenue for engaging with customers. When you’re trying to sell from a grocery store shelf, the sales cycle in its simplest form only has two back-to-back stages.
2. They see your product
If your packaging blends into the other coffees on the shelf, customers will have a hard time feeling inspired to take a deeper look at your bag. A simple, stunning design is essential for capturing that initial attention.
3. They pick up your bag
When a shopper picks up your bag, they’re looking for signals that your coffee will be a good fit for them. Lean into the emotional connection by sharing your story, highlighting your values, or identifying a core element of your business that makes your customers happy. If your packaging feels bland or uninspiring, they’ll set it back down.
The more you understand who your customer is and why they pick your coffee over others, the more targeted you can make your packaging and the more confidence the buyer will be.
Buyers are eager not just to put good products on shelves, but good products that customers will build a relationship with. Developing emotionally engaging packaging and messaging is one of the best things you can do before speaking with buyers.
Side note: we suggest doing some quick research to understand how UPC barcodes work while you design your retail packaging. Wholesale Coffee For Resale Make sure your branded bag stands out from the others!
How to Price Your Coffee for Retail Grocery
Pricing tends to feel more complicated than that. Let’s keep it simple. Wholesale Coffee For Resale Grocery stores generally sells coffee at a 50% markup. This means that if the retail price of the bag is $16.00, they will want to buy the bag from you for $8.00.
The markup percentage will vary slightly from store to store, with some stores offering a 40% markup. The only question you can answer is this: What profit margin do you need to make it viable?
Example: Say you add up your COGS, packaging and supplies, shipping, and operating costs and get about $6.75 for each 12-ounce bag of coffee beans. Selling to a grocery store for $8.00 per bag resulted in a $1.25 profit per sale (15.6 percent margin).
Is the profit margin worth it for your business? It’s not as high as you get selling coffee to customers in a cafe, but you can expect sales to be predictable.
These numbers will depend heavily on your operation, so make sure you have a realistic idea of your target wholesale prices and profit margins before reaching out to stores.
Top Strategies to Get Your Coffee in Stores
Connecting with retail buyers is a matter of persistence. Wholesale Coffee For Resale There are marketplaces and agencies that can help you stand out in front of people, but when you’re starting out, nothing is as powerful as a face-to-face promotion.
1. Start with local stores and regional distributors
Trying to launch Whole Foods outright is a recipe for disappointment. Shoppers from local stores generally want to work with local businesses, are more accessible, and have less red tape to deal with.
2. Start cold calls and knock on doors
Call the store and ask to speak to the buyer. Wholesale Coffee For Resale Send cold emails directly to buyers when you can find their contact details.
Provide coffee samples for the team to enjoy and be sure to leave a 1 2 page sales sheet telling buyers why your coffee is so special (and easy to buy) when they taste your coffee. Remember, persistence is the key!
3. Get ready to tell your story
The store already sells coffee, and shoppers hear deals every day, so be prepared to show the shop’s customers what your coffee means.
Does it cater to a specific niche? Is there something unique about your process or values? Rehearse your story and break down your key messages into short, concise arguments.
4. Presenting a marketing plan
The grocery store needs to know your coffee will sell well without them having to market your product to you. Presenting a plan of how you will inspire customers to buy your coffee from the store is sure to get some impressive looks.
In the end, the buyer should leave the meeting with a sense of partnership. You’re not just a coffee bean seller you’re a trusted and thoughtful advocate for the store and its customers.
Questions To Ask Shop Buyers
Promotional meetings are primarily about impressing shoppers, but they’re also an opportunity for you to check out the relationship and the store.
Wholesale Coffee For Resale We recommend asking some of these questions to show readiness and reduce confusion down the road.
- What are the store’s expectations for demos and marketing support?
- Will the store order frequently, or prefer a regular fulfillment schedule?
- What are the store distribution preferences (delivery days, time, frequency)?
- Do shoppers prefer to include a “best by” or “roasted on” date on your bag?
- Is there a “free charge” requirement? We strongly recommend avoiding giving away free products other than buyer samples.
- What would the ideal partnership look like?
Strategies to Promote Your Wholesale Coffee
Getting your coffee at the store is the hard part, but it’s not the end of the journey. You can’t rely on stores to market your products.
Grocery store marketing, unlike e-commerce and other general sales channels, is all about brand awareness. There are no emails with a “Buy Now” button, so the trick is to get people to know your product as intimately as possible before they see it on the shelves.
1. There are several powerful ways to do this
Launching a product in a grocery store is a big deal, so don’t be afraid to celebrate by telling your community the good news.
Take pictures of exactly where your coffee is placed in the store to make it easier for customers to find you.
We recommend sharing the news on every platform you can:
- Email list
- Social media channels
- Your website (bonus points for interactive maps)
2. Be Brave With In-Store Demo
Live demos are a key strategy for new brands with minimal brand awareness. In many grocery categories, and especially coffee, you don’t compete with other products in the way people are used to.
People may already have a coffee-drinking routine that they enjoy. You have to show them why they will like your product more.
The regular demo schedule is the perfect way to share samples of your delicious coffee with customers as they pass by.
Wholesale Coffee For Resale It’s the best way to turn your coffee from an abstract product on the shelf into an unforgettable sensory experience. And it’s the best way to break the established coffee drinking habit.
Factory Coffee promotes their coffee
Wholesale Coffee For Resale We recommend following these best practices:
- Proactively engage with customers as they pass by (don’t wait for them to ask)
- Be generous by sharing samples
- Show your entire product range
- Showcase products that customers can pick up for their cart on the spot
- Create a big eye-catching display
- Sell a deeper story—your coffee is more than just beans
- Lastly, and this is not enough, have fun
Wholesale Coffee For Resale Even if shoppers don’t buy your coffee there right away, they’re likely to remember the fun and delicious experience for months to come. Next time they walk down the coffee aisle and see your bag, they’ll get the good vibes back.
Exploring wholesale coffee can seem daunting at first, especially when you’re looking for grocery store customers, but the benefits of expanding your sales opportunities can be immense.
10 Steps Wholesale Coffee For Resale?
Wholesale Coffee For Resale Selling coffee from your home can be both fun and challenging, whether it’s your career, hobby, or extra income. If you want to start selling coffee from home, but don’t know where to start, follow these instructions for starting an online coffee business.
1. Decide Who You Will Sell to
As an online coffee brand, you will have two main types of customers: individual shoppers and local coffee shops or other businesses.
Each group has very different needs in coffee providers, so it’s important to know your target audience before deciding what type of coffee your brand will sell. While cafes may prefer to buy a large bag of whole beans so they can grind them fresh each day, busy restaurants may prefer pre-prepared ground coffee for a fast and consistent brew.
Individual shoppers will likely shop for capsules or bags containing whole or ground coffee beans that they can use at home.
Different customers will also have different concerns when it comes to the taste and quality of their coffee. Some people prefer a rich, dark roast, while others enjoy a lightly caffeinated roast.
Some coffee lovers prioritize specialty coffee or “third wave” coffee and want to know the origin and source of their coffee beans. Other customers may be looking for organic or fair-trade coffee.
Wholesale Coffee For Resale Choosing a niche market for your coffee brand is often the best method for narrowing your customer base. Instead of trying to make coffee that appeals to everyone, you can focus your efforts on one group of coffee drinkers. This strategy will allow you to specialize your coffee flavor profile, marketing efforts, and company branding to your customer base.
2. Decide What Coffee Products You Want to Sell
Once you know your target audience, you can determine what type of coffee to sell that best suits their needs. Decide if you want to offer cups for Keurig, pods for Nespresso, coffee beans, or a combination thereof. A
According to the NCA, 41% of coffee drinkers own a single-cup machine, while 63% of home coffee drinkers use a drip-brew machine.
When deciding what product you want to sell, be sure to look at what your competitors have on their shelves and online. You will want to offer products that differentiate your business while keeping up with current coffee trends.
3. Develop Your Brand Image
No matter how delicious your coffee is, a poor or underdeveloped brand image can have a negative impact on your sales. A strong brand image is especially important when selling coffee online, as customers won’t have the chance to taste your product before they make a purchase.
Wholesale Coffee For Resale Your brand image should embody your coffee and what your company stands for. Maybe your coffee is very strong, sustainably sourced, and transparent, or it comes in a unique flavor.
Many coffee companies have achieved success by articulating certain values through their names, logos, website content, and even packaging. When you find something special that sets your coffee apart, use it to inspire your brand image.
Your coffee business name and logo will make your customers remember or forget your company. Choose a creative, memorable name and a unique logo that embodies everything your company is about.
The way you package your coffee will also affect the customer’s perception of your brand, whether you choose a bold and bright coffee bag or a classic and timeless design.
4. Create a Website and Define an E-Commerce Platform
Your website will be your storefront, so you should design it carefully and think you will spend time decorating a physical coffee shop.
Create a website with an attractive and easy-to-use interface so that customers enjoy their experience on your website, as well as experience your company values.
Make sure your website is clean and professional, so customers will be confident in placing orders online. Having a professional and sleek website will also encourage purchases if users can easily find and buy the products they are looking for. Aims to create websites that load quickly and look great on computers and mobile devices.
Wholesale Coffee For Resale Choosing an e-commerce platform is the most important part of having a successful online coffee business. Your site should have a shopping cart feature and allow customers to easily complete their payments online.
Popular e-commerce platforms like Shopify, BigCommerce, and Squarespace make designing an e-commerce site simple, as they provide customizable website designs and easy-to-use checkout functions.
5. Write a Business Plan
While it may not be the most exciting part of starting a coffee business, creating a written business plan is critical to the success of your company.
If you want to make good profits, create a business plan that includes all of your start-up costs, ongoing expenses, and projected sales. Determine how much you will charge for your coffee and set a sales goal.
Wholesale Coffee For Resale Always is prepared to adjust your business plan as your coffee business grows and changes. Be sure to keep track of your inventory, so you know which products are the most popular and which are not selling well.
This attention to detail will allow you to be efficient with your orders and reduce product wastage. Staying organized will help your coffee business thrive and thrive.
6. Decide Who to Choose as Your Coffee Supplier
Wholesale Coffee For Resale Choosing the right coffee supplier is critical to the success of your online coffee business. Your supplier determines how your coffee tastes and affects the quality of service you can provide to your customers. Here are some things to look for in your coffee supplier.
If you want your coffee to sell, it has to taste good. A great supplier will provide you with high-quality coffee that matches your roasting and flavor specifications.
Delivering products quickly will keep your customers happy, but to do so, you must have suppliers with fast turnaround times. Your suppliers must fulfill your orders quickly, so you never keep your customers waiting for their favorite roast.
When you are just starting your coffee business, you need a supplier with a low minimum so you can run your business without spending a lot of money.
If your coffee supplier cares about your success, they will provide you with high-quality customer service. Look for suppliers who are willing to adapt to your company’s needs and provide coffee you are proud to sell.
Joe’s Garage Coffee is a leading private-label coffee supplier that can help you get started selling coffee from home. Our low minimums make it easy to dive into the industry, while our quick spins keep your customers satisfied.
Our licensed Q-Graders can match any roast profile, and our team of private label experts will ensure your beans are of the highest quality.
Whether you’re looking for coffee roasting or co-packaging services, Joe’s Garage Coffee can roast, grind and package your coffee for a consistent and delicious drink every time.
Wholesale Coffee For Resale Our advanced inventory system allows us to manage large and small orders with the same level of care, and our flexible capacity means we can grow as your business grows.
Backed by more than two decades of experience, Joe’s Garage Coffee is a supplier you can trust for your online coffee business.
7. Start Creating Online Content
Wholesale Coffee For Resale Creating great content for your website is essential to selling your coffee. Here are some of the types of content you need to create for your online coffee business.
People want to see what they’re buying before they make a purchase, so fill your site with high-quality photocopies of you.
Include multiple views of your coffee packaging and beans, as well as photos of people brewing or enjoying your coffee. Choose images that engage the senses and are aesthetically appealing. When customers can visualize a product in action, they are more likely to make a purchase.
Detailed product description
Be sure to include detailed product descriptions explaining the flavor notes of each coffee product. An attractive copy will engage potential buyers, as well as help them choose the right coffee for their taste.
Other written content
Use sales copy, blog posts, and other written content to develop your brand voice and share your company story. Interesting and engaging written content will help customers feel connected to you and your coffee brand, which will lead to more sales.
People love to support brands they can trust and connect with, so fill your site with real, genuine content that your customers will enjoy.
Wholesale Coffee For Resale Keeps in mind that search engine optimization (SEO) will rank your website higher in search results, and thus help your brand to be found. Be sure to apply SEO best practices to attract more website traffic, including creating fresh and relevant written content, building strong links, using relevant keywords, and including high-quality images.
Using SEO services to maximize your site’s conversion rate can also be a good long-term investment to grow your online coffee business.
8. Build Your Brand Online And Offline
Building your brand’s social media presence is another great digital marketing strategy to drive traffic to your site and increase sales.
Social media sites like Facebook and Instagram also allow you to connect with your customers and build a stronger network. Having a large social media following also benefits your brand by making it appear more reputable and trustworthy.
Wholesale Coffee For Resale Facebook is a great way to reach a large audience, as it currently has 2.23 billion monthly active users worldwide, and in the US, 68% of adults use Facebook. By creating a Facebook page or group for your online coffee business, you can build deeper relationships with your customers and have a conversation with them directly in the comments on your posts.
Because of its visual focus, Instagram is an excellent site to showcase your products, as well as reach a younger demographic. According to the Pew Research Center, 71% of people in the US between the ages of 18 and 24 are Instagram users.
This demographic also loves coffee and has driven the growth in consumption of gourmet coffee in recent years. Instagram allows your company to connect with people through popular and branded hashtags and is a great way to showcase your company’s personality.
In addition to connecting with customers online, be sure to get your network on the road. Talk to friends and neighbors about your coffee brand, and visit local coffee shops that may be interested in serving your coffee.
Word of mouth is a powerful marketing tool that is often overlooked by business owners, but it can be one of the best ways to build valuable connections.
10. Provide Excellent Customer Service Every Time
Wholesale Coffee For Resale Building a loyal customer base is critical to the success of your business, as repeat customers provide reliable revenue and can be your most powerful marketing tool.
When your customers like your products, they will tell their friends and family about your brand or share your content online. Providing excellent customer service is a great way to build a loyal customer base and is the cherry on top of a quality product.
Ensure your company earns a reputation for excellent customer service by fulfilling orders quickly, adapting to customer needs, and taking customer complaints seriously. If something goes wrong with an order, good customer service can fix the problem and prevent you from losing customers.
Appreciate Your Loyal Customers
Show your loyal customers that you value their business by providing incentives that keep them coming back. Consider setting up a loyalty program or creating a monthly newsletter that offers special offers and discounts to subscribers.
Wholesale Coffee For Resale Use your knowledge of your customers to create specials they’re sure to love. Even a simple “thank you” will show your customers that you are grateful for their purchase and support. Building a loyal customer base will allow your coffee business to continue to grow.
The final word
We’re happy to help open up this sales funnel for coffee shops that use Bellwether Roasters. Wholesale Coffee For Resale Our zero-emission commercial coffee roasters fit into your existing space and it’s easy to learn how to use them making them the fastest way to get your brand into the grocery store.
Source: joesgaragecoffee.com and bellwethercoffee.com